Greensboro, NC -- When you think of The Wyndham Championship, think green.
Not only is the course at Sedgefield Country Club in a great, green condition for this week's Wyndham, but there has been a lot of money invested to make the event happen.
Everywhere you look, there's corporate signage. It's there to make sure people walking around Sedgefield see it, and to make sure the millions of people watching on TV this weekend will get glimpses of it, too.
Some sign and exhibition space to showcase a company's product will cost that brand about $10,000. Smaller signs at each hole near the tee cost about $5,000. And those air-conditioned suites over at the 18th green where companies can host and entertain guests (and enjoy plenty of food and drink)? They cost $80,000.
Getting exposure is big business, but it's hardly the only big money. Charities in our area benefit, too. The Kevin Harvick Foundation Pro-Am was the first event of Wyndham Week. And when Harvick and some other famous athletes teed off Monday morning, they helped raise $10,000 -- and valuable exposure -- for the non-profit foundation.
The NASCAR star and his foundation have always focused on helping at-risk kids, but now that he's a father he says the mission is even more meaningful.
"Being a dad, you think about things differently," Harvick said. "Anytime you can help somebody and steer something in a better direction, that makes you feel good about yourself. And really, our foundation [is] always looking for that one person [who] we can help turn their life around."
Some kids from The First Tee of the Triad played during the pro-am. The First Tee helps them learn about life and become better golfers -- and better people. And it pocketed $100,000 last year from Wyndham.
The charity's CEO says it couldn't complete its mission without this tournament's impact.
"When you receive these dollars and you see these lives change and these smiles on these kids' faces and this skill development, there is nothing that can surpass that," Mike Barber said.
Tournament director Mark Brazil says all told, the Wyndham has a $1.3 million impact on charities around the Triad.
WFMY News 2