HPU Study: Active Social Media Users Could Be Narcissists

1:46 PM, Jan 15, 2014   |    comments
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HIGH POINT, N.C. -- A High Point University study suggests active social media users may be acting on narcissistic tendencies.

The results showed self-loving members of different generations use different social sites. College age students tend to use Twitter more to gain followers and attention. Adults, on the other hand, showed the same motive on Facebook.

"It is a common assumption that Millennials are highly narcissistic and therefore their frequent use of social media is a direct manifestation of their narcissism," Dr. Shaun Davenport, the leader of the study, said in a statement. "Although this may be true in some instances, Millennials grew up using social media and therefore are more likely to use Facebook like previous generations used the telephone. It is simply a tool for communication. In fact our results suggest narcissism is a better predictor of active Facebook usage among older adults, as these individuals did not grow up using Facebook and therefore must have a stronger motive, perhaps fueled by narcissism, to engage with and learn a new form of technology. Additionally our results suggest other key differences between Facebook and Twitter which may make Twitter a more sought after tool for narcissists."

Do you suspect any of your friends or followers of being narcissists? Join the conversation on Facebook and Twitter.

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