Pizza Hut To Sell 'By The Slice' For First Time

3:49 PM, Jan 13, 2014   |    comments
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NEW YORK -- Pizza Hut plans to start offering pizza by the slice for the first time in two test locations this week, as the chain looks to keep pace with trendy competitors offering quick, made-to-order pies.

The chain says the two locations - one in York, Neb. and Pawtucket, R.I. - will open Tuesday. A slice will cost between $2 and $3 and take 3 to 4 minutes to heat up. They'll be made with new recipes more in line with the thinner pies sold in the Northeast.

The tests reflect how established restaurant chains are scrambling to reinvent themselves to keep pace with a rapidly changing industry. The challenge: figuring out how to serve food quickly, while also improving perceptions about their food.

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