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World's Largest LP Spins Atop Famed Rock Venue

11:12 AM, Jan 12, 2014   |    comments
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Enda Gundersen, USA Today

Vinyl as a format has been getting bigger and bigger.

Vinyl at The Forum? HUGE.

The world's largest vinyl record now sits atop The Forum, the iconic Los Angeles venue, where the Eagles will christen the newly restored arena with a six-date run starting Wednesday.

Fittingly, the Forum roof has been outfitted with a record-breaking replica of the Southern California band's landmark multi-platinum Hotel California album. And it spins!

Airline passengers flying in and out of Los Angeles International Airport will have a prime view of the enormous disc through the end of January. The LP, designed and built by New York marketing and promotion company Pop2Life, was constructed from more than 250,000 square feet of printed vinyl, bolstered by more than a half-mile of aluminum truss, the only 120-foot truss circle in the nation. The disc, 407 feet in diameter, spins at 17 mph. More than 75 workers labored every day during the holiday season to complete the project by Jan. 1.

"Our job is to get brands noticed... period," Pop2Life president/CEO Eric Murphy said in a statement. "That's why we push ourselves to come up with ideas like this. Utilizing the pop culture power and reach of a legendary band like the Eagles, this extraordinary stunt sends a loud message that the Forum is back, better than ever, and committed to being the premiere live music venue in Southern California."

The comprehensive $100 million renovation makes The Forum the country's largest indoor music and entertainment venue. The modernized interior features flexible seating that ranges from 17,500 seats to 8,000 seats. Concourses were refurbished, and 8,000 square feet of new hospitality offerings (food, beverages, bathrooms, merchandise) were added. A tinted glass wall separates the concession area from the arena floor so fans don't miss the action on stage while fetching a beer.

In addition to Wednesday's kickoff, the Eagles perform Jan. 17, 18, 22, 24 and 25.

Also on The Forum docket: Justin Timberlake, Jan. 20; Alejandra Guzmán, Feb. 1; Imagine Dragons, Feb. 14; Paul Simon and Sting, Feb.15; TobyMac, March 1; Kings Of Leon, March 21; and Armin van Buuren, May 9.

USA Today

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