SAN FRANCISCO -- Instagram on Friday began running its first
advertisements, testing people's tolerance for such photos in the mix.
brand Michael Kors began running an advertisement for a watch that was
pushed into member's feeds. Early reactions in comments were mixed but
most leaned toward negative.
"Seriously!!! I don't want ads in my feed!!!, wrote nightbeforedawn in comments to the advertisement.
on Instagram will be distinguishable by a "sponsored" label where the
time stamp normally is seen, according to Instagram. For those who
don't like an ad they see, they can tap the "..." area below the image
to hide it to provide feedback about what they don't like.
ads will follow in coming weeks. Instagram is finalizing plans with
various brands, likely to come from those whose Instagram presence is
already significant. Michael Kors has a big Instagram presence with some
1.3 million followers and over 700 posts.
Evercore Partners estimates that Instagram ads could haul in $340 million in revenue for Facebook by 2014.