Christmas is being called the biggest app download day of
the year -- and it has a lot to do with new devices on the market. Bloomberg reports that analytics firm Flurry says more people fire up mobile devices for the first
time on Christmas than any other day of the year.
A 2012 Flurry report
says that 328 million apps were
downloaded on Dec. 25, 2012, which is 36 percent more than in 2011. The company
says the spike in downloads correlates to the increased number of new smartphones and tablets activated on Christmas
In 2012, the number of new devices activated increased from
4 million per day between Dec. 1 -20 to 17.4 million per day on Dec. 25 -- 332
percent -- with a variance of "a few hundred thousand." App downloads in the
same time frame increased 112 percent - from 155 million apps per day to 328 million apps per day.
Flurry says it monitors over 400,000 apps on more than 1.2
billion mobile devices. The company says it detects over 90 percent of new iOS
and Android device activations a day.
According to Bloomberg, a recent survey conducted by
marketing firm Harris Interactive for software company Soasta says that 30
percent of smartphone and tablet-owning Americans plan to download a mobile app
on Dec. 25.
About 49 percent of those surveyed said they plan to
download a game, 43 percent planned to download a music app and 27 percent said
they would download a weather app.
Men were more likely than women to say they wanted to
download an app - 35 percent versus 24 percent. Millennials led the pack
of those expected to download apps, with 47 percent, followed by 25
percent of 35-44 year olds and
21 percent of 45-54 year olds.
Harris Interactive surveyed 2,033 Americans in November
2013, of whom 1,242 owned a smartphone or tablet.