No drum roll needed. The most popular car in the world for the 2013 model year was white. Again.
in four new-car buyers chose white -- and that's up 3% from last year,
according to data from PPG Industries, the largest supplier of
Silver and black tied for second at 18%
each, according to the annual date on vehicles built data, followed by
gray, red, natural hues, blue and green which stayed the course from
In North America, white remained the most popular "color" at
21% followed by equally sedate black (19%), gray (17%) and silver
But some Americans are showing more daring. There is a
growing appetite for red and blue, especially on sporty models and blue
could move up the ranks in 2014.
And when it comes to minivans, American want gold and beige.
There are global regional differences. Silver reigns in South America, accounting for a third of all new purchases.
good news for white lovers is that there will be more choices. "We see
growth in the variety of whites being offered to consumers," said Jane
Harrington, PPG manager of color styling.
"Car manufacturers are
seeking ways to create variations of white, silver, black and gray that
are specific to their brands and that complement different vehicle
types," using different micas, glass flakes and pigments, she said.
More than 60 new colors will be introduced for the 2016 and 2017 model years.
has 23 color experts who focus on auto, architectural, aerospace and
consumer products to analyze design trends and consumer preferences that
will influence future color choices.