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It appears Apple is taking extra steps to entice more consumers to buy its next iPhone.
According to the tech site 9 To 5 Mac, which cites "sources with knowledge of the initiative," the company will launch a trade-in program allowing owners of older iPhones to upgrade to newer models at a lower price.
TechCrunch goes a step further, reporting the program has been available at various Apple stores for a few weeks.
The program would let consumers bring in their old iPhone to any Apple store and receive credit toward a new device, so long as they are eligible for a smartphone upgrade. The iPhone 4 and 4S could fetch up to $200, while an iPhone 5 could net as much as $250, the report says.
Apple is hosting an event on September 10, where it is widely expected the company will unveil its next iPhone. Along with an operating system upgrade, rumors suggest the phone will feature a fingerprint sensor and boosts in camera quality and processor speed.