The moments are made for this, when the confetti is falling and the TV cameras filming a commercial catch up to the game's MVP, and the voice says: "You just won the Super Bowl. What are you going to do next?"
The Super Bowl MVP responds: "I'm going to Disney World!"
Cue the fairytale music, the smiles and the pixie dust.
Then there's Joe Flacco, the Baltimore Ravens and former Audubon High School quarterback, who would rather win the Super Bowl and escape into anonymity.
"If it happens, I honestly don't know if he would do the commercial or not," said Flacco's agent, Joe Linta. "He might say he doesn't want to. That wouldn't surprise me one bit, even if it means he's the first one to turn it down. I'm sure there are other guys on that team who would take the trip.
"Don't get me wrong. Joe might do it. But I wouldn't be surprised if he didn't."
Flacco presents an interesting confluence of superstardom and super-subduedness.
Flacco could easily command millions of dollars in advertising income alone, not to mention the possibility of a $100 million contract extension, especially if the Ravens beat the San Francisco 49ers in the Super Bowl on Sunday.
Yet Flacco would rather spend his free time with his family than filming commercials, doing the talk-show circuit or becoming a media star.
That's because nothing is ever flamboyant with Flacco.
When Flacco took the final snap in the Ravens' 28-13 win over the New England Patriots in the AFC Championship Game, clinching Baltimore's first Super Bowl berth since 2000, he simply handed the ball to the referee, pumped his fist slightly above his head and hugged his coach, John Harbaugh.
"I'm so proud of Joe because he does it the right away," said K.C. Keeler, who coached Flacco at the University of Delaware.
"He's not out at the go-go joints on a Saturday night. He's with his family and his wife. After the game, he'll go out with the family ... He doesn't care about the fame. He doesn't care about the money. He cares about winning and his family. Those are pretty good qualities to have."
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