No, Darth Vader - spurned by Volkswagen for this year's Super Bowl commercial - hasn't concocted cultural revenge.
But the force is suddenly hitting VW, with vocal critics claiming its big game spot - this time featuring a white, Midwesterner who feigns a Jamaican accent - is racist.
VW insists it will broadcast the ad during Sunday's game on CBS. "There is no thought to pulling it," says Tim Mahoney, chief product and marketing office at Volkswagen of America. It began showing online Monday and since then, has been a social-media buzz saw - with most folks liking it, but some critics totally trashing it.