New York, NY -- Taco Bell wants to become destination for snack-starved younger people, not just a place to get burritos for lunch or dinner.
The Mexican-style chain plans to announce an expansion of its sweets menu this week, with the addition of churros and cookie sandwiches to its current lineup of cinnamon twists and caramel apple empanadas. And in coming weeks, it will roll out small wraps that have nachos, chicken or loaded baked potato inside.
There's a grand scheme behind the menu additions; by early next year, Taco Bell plans to launch a "Happier Hour" TV ad campaign touting its snack offerings.
The move follows a broader trend in the fast-food industry, with companies trying to find new ways to attract customers at all hours of the day.