MAPLEWOOD, Mo. (KSDK) - Macy's made news this week when it announced it would break its long-standing tradition and open on Thanksgiving for the first time. Macy's stores will open at 8 p.m. on Thanksgiving. It's the latest retailer to pull workers in on the holiday, to get an early start on Black Friday.
While some big box stores are changing their practices, small business owners NewsChannel 5 spoke with say they plan on staying closed on the holiday.
Stores like Macy's are opening earlier than ever before because of increased consumer demand and of course they are trying to capitalize on that. Last year stores like Target, Toys R Us, and Sears ushered in customers just as Thanksgiving meals wrapped up and, according to a survey, the push appealed to customers.
The four day holiday weekend reached a record $59.1 billion, a 13 percent increase in total spending from the year before. About 10 percent of shoppers were out at stores by 8 p.m. on Thursday and about 28 percent were shopping by midnight.
Still, small business owners on Manchester Road in Maplewood say they aren't feeling the pressure.
"I guess competition they just feel the pressure but I don't. It's a holiday. It's family. It's Thanksgiving, time to be with your family," said Brenda Wolf, the owner of Gisele's French Boutique.
"We will be closed and then we will take our energy for after Thanksgiving and have the big shopping then because I think really the smaller shops don't do that well on Thanksgiving because we can't compete with the big malls," said Anita Van Ballmoos, the owner of Vom Fass.
Small business owners say they are looking forward to Small Business Saturday where they will be offering special deals and promotions.