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Greensboro Performing Arts Center Task Force Release Impact Study

7:44 PM, May 15, 2012   |    comments
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 PDF Document: GPAC report to Council

Greensboro, NC-- Tuesday night, the Greensboro Performing Arts Center (GPAC) Task Force and AMS Planning & Research Corp presented its economic impact study to city council.

According to the report, the performing arts center would be higly used, self-sustaining adn generate more than $7 million in annual economic impact.

Key points from the 22 page report: 

  • Greensboro can comfortably sustain a performing arts center with between 2,500 and 2,800 seats.
  • There would be at least 160 performances a year, with a diverse mix of community and local arts productions, touring Broadway
    shows, concerts, lectures and special performances. Projected
    annual attendance would exceed 300,000.
  • The facility would not compete with local arts organizations, and
    in fact would strengthen existing community assets. The study
    projects that local arts groups would conduct nearly 60 performances (and 76 rehearsals) a year in the new facility.
  • Ticket sales and usage fees would ensure the facility would be
    at least self-­-sustaining, and likely generate an operating profit
    of more than $500,000 after its third year of operation.
  • The direct and indirect economic impact of a downtown performing arts center would be more than $7 million
    annually. This reflects jobs that would be created and the
    spending of visitors on things such as parking, meals
    and other entertainment.

Click on GPAC Study to read full report.

To learn more about GPAC click here.

GPAC Task Force

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