Small Business: We're Hoping This Helps

2:00 PM, Nov 26, 2011   |    comments
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Greensboro, NC -- Even if you didn't hunt for bargains on Black Friday, it's still one of the busiest shopping weekends of the year. And small businesses are trying to reel in the customers.

Saturday was "Small Business Saturday," which American Express started last year to get people to support small businesses. However, does it actually work?

"We're hoping these signs will help some," said Floyd Duncan, floor manager at McKnight Hardware. "We've had our flyer up all week."

Most shoppers at McKnight Hardware didn't even notice the "Small Business Saturday" sign in the window on Saturday. Like other shoppers, they were on a mission to get it done.

However, for Mom and Pop stores like McKnight Hardware, they're hoping the sign has a pay-off.

"Our sales have gradually declined, but we've had some good weeks. We've had some good months. We've also had months that we were in the red," Duncan said.

According to Duncan, they know they're up against stiff competition.

"We can't offer the prices. We can't offer the selection, but we can offer a little better service," he said.

Like many small businesses, McKnight Hardware has had to scale back on advertising because they don't have the money for it.

"That's one of the things we've had to cut," Duncan said.

Even though McKnight Hardware is running the same after Thanksgiving sales as they do every year, they're willing to hop on board with Small Business Saturday and give it a shot, even if it's too soon to tell if the campaign is actually a success..

"I'm hoping it will help. I think it is a marketing ploy, but that's great if it works," Duncan said.

American Express offered employees rebates if they bought items at stores on Small Business Saturday.

The credit card company also gave thousands of cardholders $25 credits, if they registers their cards and used them at locally owned small businesses on Small Business Saturday.

WFMY News 2

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