Anatomy of an e-cigarette. Source: Blu/CBS
For the first time in more than 40 years, cigarette ads will return to TV. Reynolds American Inc. confirmed Tuesday it will begin running a 60-second ad in September for VUSE, the company's electronic cigarette.
The ad will run on TV stations in Colorado.
Reynolds American Inc. Senior Director of Communications, David Howard said the commercial will only run when the programming audience is 85 percent adult.
No people are shown in the commercial. Colorado is the first statewide distribution of VUSE. The company has not said when national distribution of the product will be.
According to CNN Money, the government banned radio and television ads for cigarettes in 1970. Ads for smokeless tobacco were later banned in 1986.