Greensboro, NC - Email is something most of us cannot live without. It's how we communicate. But if you're checking it one hundred times a day or you're not getting the response you want from an email you sent, there's a problem.
Easy Peasy Decadent Desserts Owner and Chef Traci Rankins knows the value of email. Just three weeks at their new location off Battleground Avenue, business is, "Fantastic! The word of mouth is spreading like crazy."
But in order for baking and business to mix well, Rankins had to get social.
"I connect with a lot of our people through our email. You can email through our website, through our Facebook and I get a lot of orders that way," said Rankins.
She gets about 50 of them a day. "I couldn't do without it," she told WFMY News 2's Tracey McCain.
With all those orders, organization is key. "I have an iPhone and it chimes every time I get an email. If I can at the moment, I'll answer right then," she said.
That's one way to do it, but expert Sindy Martin with Smartin Up Your Professionalism offers a different approach at how to be better at email.
"People check their email way too much. So the very first thing is don't check your email every five minutes," said Martin.
That's number one! Turn the alerts off and instead check your email about every 45 minutes.
And don't for get to keep it short. "Be brief, very concise and ask a specific question that you want to get the answer to" Martin added.
But how do you get your email noticed? "Have it in the subject line, need your decision today. Then they'll know I need to do this," Martin said.
Here's some other things to remember:
Create folders so your email is sorted. Be sure to re-read your email before hitting send. Don't send one liners because it's kind of rude. And don't make all of your emails urgent. We all know the story of the boy who cried wolf.
Chef Rankins might not be a tech geek "I don't know how to use everything on my iPhone or my computer," but she knows with it, business is better.
Expert Sindy Martin also warned against gossiping over email. Martin says you never know how the person on the other end is going to take it. Plus, it's a written record of something you can't take back.