Greensboro, NC -- A billboard prominently displayed on one of the busiest streets in Greensboro is yet again turning heads and this time with a third message.
It all started Wednesday when a message from a scorned wife appeared on the billboard for her husband.
The original billboard that first appeared on Battleground Avenue, near Wendover Avenue said:
GPS tracker -- $250, Nikon camera with zoom lens -- $1,600, catching my LYING HUSBAND and buying this billboard with our investment account -- Priceless.
Tell Jessica you're moving in!
Thursday, a new billboard message appeared, alternating with the original:
Meet me at Yodaddy's at 7:00 p.m. for some wine therapy.
Friday, billboard owner and proprietor of the Yo Daddy frozen yogurt shop, Marty Kotis, told WFMY News 2 that a new message has replaced Thursday's message. This time, it's from Michael's perspective.
"I should have bought you flowers.
Kotis would not say if the dialogue between Michael, Jessica and Jennifer is a hoax, but he said we can expect to see more messages from them, possibly later Friday.
Kotis said that the billboard mentioning his yogurt shop's name is a good thing and that they have received a lot of attention. He said he sees value in the sign because it provides humor and opens a discussion about fidelity in a relationship.
The billboard will be populated with more content from other advertisers, unrelated to Jennifer and Michael, in the coming days - according to Kotis. He said that lots of advertisers have contacted him about advertising on the billboard since the message first appeared Wednesday.
Kotis said he did not expect that the billboard would get as much attention as it has from media outlets across the country and on social media.
"The plan with the billboard was to promote the shopping center and tenants, along with restaurant operations," said Kotis.
We don't know who Michael is. We don't know who Jessica is. And we don't know who Jennifer is. In fact, we don't know if they exist. This could be a publicity stunt for a brand new billboard.
But on Wednesday, we found a lot of people were curious.
"I thought it was kind of ingenious, then I was wondering if it was actually real," said Wil Gibbs. "I'm not sure if it was somebody actually doing it, but if it is, she got him."
"I don't know if it's true or not, but it kind of makes me laugh...if it's true, it also makes me kind of sad. But it's clever," said Annie Roberts.
"I actually had a friend of mine send it to me on Facebook earlier today, and I was on my way over here to meet some friends and I thought I'd take a good look at it for myself when I got here," said James Bohannon.
"I think that Michael has a tough couple of weeks coming," said Gibbs.
So if it is true, what was Jennifer thinking? WFMY News 2 asked Dr. Nannette Funderburk just that. Funderburk said assuming this is a real situation, it's all about power through exposure.
"She possibly felt pretty betrayed by this. We don't know all the details of what was going on, but betrayal is a strong emotion. And when you feel betrayed, that thought of vengeance comes back. I want to be able to get my power back," said Funderburk.
We don't know how much the billboard actually costs, but we did check with the sales department at WFMY News 2, which has purchased billboards in the past.
Billboards typically cost somewhere between $2,000 and $2,200 a month for one side. This message from Jennifer is on both sides of the billboard.
Let's just say, this ad is real? Would there be reprocussions against Jennifer? WFMY News 2 spoke to an Elon Law School assistant professor, Enrique Armijo said Jennifer can't be sued by anyone mention in the ad.
"So basically, I think this ad is very clever and it may have been written, with the assistance of an attorney," said Armijo.
WFMY News 2