Greensboro, NC -- The Greensboro Area Convention and Visitors Bureau estimates that the ACC men's basketball tournament has a $22 million economic impact on the city.
But how do the folks there know that?
The bureau's president, Henry Fourier, said Wednesday it is an estimate. But, he asserts, it's a conservative one. To determine an event's impact, Fourier says the bureau uses a formula that factors in how many people attend an event, how many days it runs, how many people come from out of town and the current costs of things such as hotel rooms, gas, rental cars and food.
Most of the revenue from an event is generated through hotel/motel tax, and that money is generally reinvested back in to travel, tourism and arts projects.
One example? About $24 million from that fund will pay for the renovations underway at the Greensboro Coliseum Complex now. And if Greensboro gets a performing arts center, hotel/motel tax could help cover its cost.
Restaurants also get a huge share of the money tourists will spend during the tournament.
Fourier points to an added bonus for an event such as the ACC tournament: the national exposure provided by four days of the country's best basketball could lead to a lot of repeat business and new events for Greensboro, too.
The ACC says the men's tournament is a sell-out. So if you're still looking for tickets, you might have to buy them from a scalper. Keep in mind, police say, that scalpers aren't supposed to sell them for more than $3 above face value.
The Greensboro Police Department said Wednesday it doesn't plan to actively patrol for scalpers, but will investigate if officers receive complaints.
No matter where you get your tickets, finding a parking spot is probably just as big a concern as finding your seat.
The Coliseum will have about 6,000 parking spots available on its property, but your best bet might be to take a shuttle.
It'll cost you $5 per person to ride to the Coliseum from the Sheraton Four Seasons hotel. You can park in the hotel's lot and then grab the bus at the hotel's "Entry F" -- which is the main entrance.
The shuttle will drop you off at the ACC Hall of Champions on the Coliseum grounds.
Shuttles will run from 10:30 a.m. until just after midnight on Thursday and Friday, 11:30 a.m. to 6 p.m. on Saturday and 11:30 a.m. to 4 p.m. on Sunday.
Basketball fans won't be alone, though, because GPD will have about 50 officers dedicated to the tournament. They'll be doing traffic and crowd control.
And it's important to remember, the ACC tournament isn't the only party in town this weekend. With St. Patrick's Day celebrations happening downtown this Sunday, GPD will have 12 extra officers there to make sure everyone is having a good time responsibly.
WFMY News 2