Some Super Bowl Commercials Geared to Social Media Users

7:48 PM, Feb 3, 2013   |    comments
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Greensboro, NC -- Some of us will watch the Super Bowl for the football, and then, there are some of us who are going to be watching for the commercials.

But this year, some commercials are already online!

Mercedes-Benz, Toyota, and Taco-Bell have already released their Super Bowl ads.

This year, the ads cost between $3.5 and $4 million dollars.

110 million people are expected to watch the super bowl Sunday, but for advertisers, their audience is multiplied online.

"Advertisers are going to have an eye on the big game, on the one screen but they're also going to have another eye on the second and third screens which are the computers and mobile devices and the reason is because YouTube research revealed that super bowl ads released before the game received 9-million views," explained Danielle Hatfield, owner, Experience Farm. "That's compared to 1.3 million views of ads that were released after the game."

Toyota posted their commercial to YouTube on January 28 and it has already been viewed 10 million times.

Experts say commercials this year are actually geared toward social media users.


"Twitter offers a very rare opportunity for advertisers because it allows them to actually monitor in real time the success or failure of a particular commercial and the super bowl stage is a very big place to succeed and an even bigger place to fail," said Hatfield.

Watch: "Ad Meter" Reveals Favorite Super Bowl Commercials 

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