This year, Papa John's adds a twist - or a "flip" to its tradition of tying in with the coin toss at the Super Bowl. Last year, millions of Papa John's Papa Rewards loyalty program members were rewarded with a free large Papa John's pizza when, by popular vote, they correctly called the coin toss for Super Bowl XLVI. This year, Papa John's, the Official Pizza Sponsor of the NFL and Super Bowl XLVII, allows each fan to vote "heads" or "tails" as individuals at www.papajohns.com or at the brand's Facebook page, ensuring a free large one topping pizza for those who correctly call the Super Bowl coin toss.
"Unlike last year when everyone who voted was cheering for 'heads,' this time people tuning in will be cheering for either 'heads' or 'tails,' depending on how they called the coin toss individually," said Denver Broncos quarterback Peyton Manning, who unveiled the promotion in a television commercial that debuted January 20th with Papa John's Founder, Chairman and CEO John Schnatter and sports commentator Jim Nantz, who will call Super Bowl XLVII. "This should make it even more fun, and it guarantees that Papa John's will give away more pizzas."
Papa John's Super Bowl XLVII Coin Toss Experience is the crescendo of a season-long engagement with NFL fans during which the brand gave away 2 million large pizzas - double the number Papa John's gave away during the NFL's 2011 regular season.
"What's next? First it was Peyton becoming a Papa John's franchisee in Denver, and now it's opening Papa John's Super Bowl XLVII Coin Toss Experience to the individual call of everyone in America," Schnatter said. "I'm confident our promotion is going to add excitement to the Super Bowl, reward Papa John's customers, and provide a lot of positive buzz for our brand."
Occurring between the singing of the National Anthem and kickoff, the Super Bowl coin toss has quite a history. Last year, the NFC's incredible 14-year Super Bowl coin toss winning streak (Super Bowl XXXII - Super Bowl XLV) ended when the New York Giants called "tails," but it landed on "heads" to the delight of millions of Papa Rewards members. Some additional interesting Super Bowl coin toss statistics:
• In 46 Super Bowls, heads has been called 23 times and tails 23
• 25 of the 46 tosses have come up heads, and 21 tails
• The NFC has 25 Super Bowl wins, with a dominating 31 coin toss wins
• The AFC has 21 Super Bowl wins, compared to only 15 coin toss wins
Consumers can call "heads" or "tails" for the Super Bowl XLVII coin toss through 11:59 p.m. PST, Saturday, Feb. 2, the night before the game, at papajohns.com or Papa John's Facebook page. Americans who correctly call the coin toss will receive an email Monday, Feb. 4 with instructions on how to claim their pizza. As a bonus, just for voting, fans will get an offer for 35 percent off their next pizza at papajohns.com through February 2.
Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company. Papa John's is the Official Pizza Sponsor of the National Football League and Super Bowl XLVII. For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com.
NO PURCHASE NECESSARY. ONLY LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 13 AND OLDER MAY BE ELIGIBLE TO RECEIVE A PRIZE. VOID WHERE PROHIBITED. Voting takes place from 1/20/13 to 2/2/13. For Official Rules, visit www.papajohns.com.