Does Weather Affect Holiday Shopping?

11:57 PM, Dec 7, 2012   |    comments
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Greensboro, NC -- We're seeing Christmas trees, twinkling lights and other decorations that make it look like the Christmas season, but it doesn't feel like it.

In the Triad this week, the weather felt more like April than December. We're expecting another warm-up this weekend. So what does that mean for holiday shopping?

Some shoppers told News 2 they're thinking about anything but the North Pole and stocking stuffers.

"It feels different...doesn't feel like it's Christmas coming up," said one Christmas shopper.

"I'm so entranced by the weather and want to stay outside and not really want to go inside and shop," said another shopper at the Friendly Center in Greensboro.

News 2 wanted to know how degrees translate into dollars.

While the National Retail Federation didn't have exact numbers, the Retail Council of New York State has found warm temperatures can actually cool down sales.

The organization says if it's too warm and shoppers are thinking spring, they're not buying cold weather gear that we're seeing in stores right now, like winter coats, gloves and hats.

On the other hand, harsh winter weather can also freeze sales.

But News 2 found that the weather doesn't wreck everybody's Christmas spirit.

"Not at all for me because I'm right out there in it. I love it. It's my favorite season of the year, so I make the most of it," said Stimp Hawkins, who was shopping in Greensboro.

"That doesn't really influence my thinking, the calendar does," said shopper Kenneth Maddox.

There is some good news. Typically, there is a shopping slow-down after Black Friday anyway.

According to ShopperTrak, shoppers often stay home after Black Friday to assess their budgets and create new shopping lists.

ShopperTrak is predicting that the week of December 16, 2012, the week right before Christmas, will be the largest retails sales week of the year.

Has the weather hindered your holiday shopping? Join the conversation on our WFMY News 2 Facebook page.

Source: Buffalo Business First

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