Greensboro, NC - Under the glow of a neon sign, James Upchurch and Gloria Rios are camped out, dreaming of endless bargains.
"We've got six blankets, four pillows, we got a lawn chair... And couch cushion.. And coupons yes, lots of coupons," explained James.
These two are dedicated. For the past two nights, they've slept outside the Best Buy near Wendover Avenue, waiting for the doors to open at midnight on Thanksgiving.
But across town at the Toys R Us on High Point Road, hundreds of people are getting an early start on the sales.
The store opened at 8 p.m. Thanksgiving evening.
"It's a mad house! If you've ever shopped Black Friday and you're serious about it, people are crazy and people will run you over, and you have to run and get what you want to get and get out so you can go to the next place and do it all over again," said Erica Staley, an early shopper.
"My mom and I and my husband always go shopping on Black Friday or now Thanksgiving so we just moved things forward a little bit and my family is really understanding," said Avery Bernstein.
After leaving Toys R Us, Bernstein said she was going to Target and after spending two days and nights in line at Best Buy, James was going to continue shopping at Sears.
Read: Expert's Guide to Shopping on Black Friday
WFMY News 2