Thanksgiving Tradition Shifts To Sales, Circulars

5:56 PM, Nov 9, 2012   |    comments
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Greensboro, NC -- One of the biggest holidays of the year is coming up in less than two weeks. It's not Black Friday, but Thanksgiving.

Poor Thanksgiving.

Every year it seems to get more and more overlooked; crowded out by circulars and midnight sales. But is that really happening? And who's to blame?

"[Consumers] started it," Suzanne Neal said. Neal is a managing partner at Bouvier Kelly, a Greensboro advertising, marketing and PR firm.

"[Consumers] started shopping on those days when it's a traditional holiday and a day off of work for a lot of people. And [retailers] are just supplying what we're demanding."

Neal says shoppers are responsible for the marketing monster that is Black Friday. She says stores are jumping on board with early sales because they don't want to miss out on any shopper's money.

Thanksgiving isn't going away, Neal says. It's just changing.

"I think a new tradition is shopping with family," she said. "That's become a tradition for a lot of people and a lot of families."

WFMY News 2

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