Greensboro, NC -- Not being a clear red or blue state could mean a whole lot of green for North Carolina.
President Barack Obama returned to North Carolina Wednesday to pitch his jobs plan. It was the second time he visited the state since June.
Since North Carolina is a battleground state, it likely wasn't the President's last visit either. Between now and next November, North Carolina is going to be in the spotlight, a lot.
"So goes North Carolina, potentially so goes the election," said Mileah Kromer, political science professor at Elon University.
As the campaign season heats up, television and radio stations will receive an economic boost from all of the campaign advertisements, but they're not the only businesses that will benefit.
Hotels and restaurants in Charlotte will be buzzing when the Democratic National Convention takes place there next September, but there's a bigger ripple effect.
"There's a show in politics and a convention is one of the grandest shows," said Kromer.
It takes a lot of businesses, that employee people, who get paychecks to help put on that show.
"The balloons, the streamers and the stage, these are all things that cost money. And let's hope that the Democratic Party decides to buy them all locally, here in North Carolina," Kromer said.
Stores across the state, not just in Charlotte, will also be selling the swag that comes with the convention.
"Much like people will come in and buy their favorite jerseys, you'll see an explosion probably of t-shirts and democratic paraphernalia, with Charlotte, North Carolina stamped on it," Kromer said.
Officials at the DNC told WFMY News 2 that with the convention comes a lot of other organizations and special interest groups that hold their own meetings and events. Those events could be held outside of Charlotte.
And even after the DNC Convention, the candidates and voluteers will be criss-crossing the state to get out the vote.
"They're here, they're spending money and this is just a good thing," said Kromer.
The cameras will stick around too.
"Charlotte is a beautiful city and this might give the chance to people in, say Utah or Montana, who have never even thought about coming to Charlotte or coming to North Carolina, they see it on TV and think, that looks like a great place to visit. Maybe I'll go there someday," Kromer said.
"It's always good to have a national spotlight on your state," she said.