More than 100 million people are expected to watch the Super Bowl on Sunday, and advertisers are spending big to have their products featured during the game.
Thirty second advertisements cost $3.8 million dollars, breaking down to $130,000 per second.
This number has brought the total advertising spend to almost $260 million, a new record high.
With this cost comes a high stakes game for advertisers to make their ads stand out.
Lesley Thompson, VP at Greensboro based advertising firm Bouvier Kelly, spoke with News 2's Patrick Phillippi about what can make an advertisement stand out.
Watch the video to see her breakdown.
The Super Bowl airs on CBS at 6:30pm on Sunday.
Pre-game coverage begins at 11:00am.
WFMY News 2