Undated -- Taylor Swift has announced something special with what she calls "one of the great loves of my life -- Diet Coke." She has signed an endorsement deal with Diet Coke that will include tour sponsorship and behind-the-scenes videos of Swift filming her commercials. No word on when those ads will begin airing.
A recent op-ed piece in The New York Times questioned whether pop stars should endorse soft drinks. Swift responds by saying Diet Coke is part of her life and so is exercise. Meanwhile, Swift has started endorsing Keds shoes as part of its "Brave Girls" campaign. Videos from the photo shoot are posted on the Keds website.