A group of workers from American Express and other local shoppers spent time buying from small businesses in Friendly Center as part of the nationwide Small Business Saturday effort. Courtesy Philip Jones 11/27/10.
WFMY -- Of the days immediately following Thanksgiving, Black Friday is arguably the best known. That's probably because the term dates back as far as 1869.
New to the game is Small Business Saturday, which started in 2010, encouraging shoppers to stop by their local business for holiday shopping and entertainment. American Express sponsored the event and gave incentives to business owners and consumers.
Looking for some suggestions for local shops, restaurants and holiday entertainment? Check out American Express' interactive map for ideas.
INTERACTIVE: American Express Small Business Shopping