Greensboro, NC -- Christmas in July means SALE. Still the final price you pay includes the retailer's markup. And 2 Wants to Know just what the markups are. Look at the numbers we found:
Greeting cards They're simple pieces of paper with a 200% markup. You're paying more for the message than the paper.
Jeans Let's say these are designer jeans. A pair of True Religion "Super-T" jeans can have a price tag of $335. But according to the Wall Street Journal, it only costs about $50 to make the best sellers!
Soda If you've "heard" soda has a big markup -- it's true. Order a glass of Coke dining out, and you could pay 300 to 600% more than what the restaurant owner pays.
Eyeglasses This might be the biggest surprise. Markups for eyeglass frames, especially those designer frames, can reach 1000%. Because that's the biggest mark-up, and you need eyeglasses, we found several websites that will cut the cost for you: