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Postal Inspector: Yellow Pages Logo May Not Be What You Think

2:06 PM, Jun 5, 2013   |    comments
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Undated -- Not knowing who you're doing business with can cost you big money. The name "Yellow Pages" and the iconic "Walking Fingers" logo are not copyright or trademark protected.

That means con artists can easily use the Yellow Pages' name and logo in an effort to trick small business owners.

US Postal Inspector Christopher Cizin said, "They would call or mail a solicitation under the guise that it was an invoice for the yellow pages advertisement."

When those ad solicitations arrive, small business owners oftentimes fill out the paperwork assuming they're updating their current yellow pages listing. Afterwards, they get an invoice for a listing in the yellow pages. If they didn't pay the invoice, Cizin said, "They would receive threatening letters, threatening phone calls saying they were going to report them to collection agencies and have lawyers call them."

Postal inspectors say small business owners should always request additional information from a solicitor. Ask how, where and how often the directory will be distributed. Also, check with your local yellow pages publisher to see if they are affiliated with the solicitor.

Postal inspectors say online yellow pages schemes can be just as tricky and hard to spot. Always ask questions to figure out who exactly you're dealing with.

WFMY News 2

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