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What Day Is It? The Making Of The "Hump Day" Commercial

7:03 PM, Sep 18, 2013   |    comments
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Wednesday has been long known as "hump day," the middle of the work week. But now, "hump day" is linked to a wildly popular Geico Insurance commercial.

CBS News met the team who came up with commercial.

"I think we were sort of focused on, let's do something in the office," said creative director, Sean Riley. "Let's do something you know that's surprising and I think I said camel and then it just kind of went from there."

According to CBS, the commercial is most likely to end as the most-watched commercial of the year.

 

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