LOS ANGELES -- A billboard put up Monday in
Hollywood has sparked controversy on social media for its depiction of
an American soldier and a Muslim woman, reports CBS Los Angeles.
advertisement, which includes the simple phrase "#betogether", is for a
company called Snore Stop, which sells nasal sprays, oral sprays and
pills aimed at preventing customers from snoring.
Camarillo-based company says the idea behind the ad is that their
product, which has been around for 18 years, keeps marriages together.
"It's a shock factor.... Trying to shock you into looking at it. But to each their own," onlooker Jan Clair said.
spokeswoman Melody Devemark said she hopes the placement of the
billboard on Sunset Boulevard will spark conversation and lead critics
to think beyond stereotypes.
"We wanted to find
locations that would grab people's attention. Snore Stop is a product
for couples and we want to show couples that you normally don't see in
advertising," Devemark said.
"People feel that we are
trying to misuse the image of military servicemen. I think they don't
understand that there are couples like this that do exist. It's just
that you're not used to seeing them," she said.
Snore Stop says the billboard in Hollywood is also just the beginning.
executives plan to roll out 20 more in cities across the United States,
including in Houston, Salt Lake City and New York City.